In a major move that signals its growing influence in the sports betting world, cryptocurrency casino BC.Game has secured a multi-year deal to become the new front-of-shirt sponsor for Leicester City Football Club. This partnership marks BC.Game’s entry into the prestigious English Premier League as Leicester returns to the top flight for the 2024/25 season.
Key Details of the Sponsorship
- BC.Game will be the principal partner and front-of-shirt sponsor for Leicester City’s men’s first team.
- The deal is described as “one of the most valuable in Leicester City’s history.”
- BC.Game’s branding will appear on Leicester’s home, away, and third kits starting from the 2024/25 season.
- The new Leicester City home shirt featuring BC.Game’s logo will be unveiled on July 6, 2024.
Strategic Importance
For BC.Game, this sponsorship represents a significant step in expanding its brand visibility and entering the mainstream sports market. The Premier League’s global reach will expose BC.Game to millions of football fans worldwide.For Leicester City, the partnership provides crucial financial support as they aim to re-establish themselves in the Premier League after winning promotion from the Championship. Susan Whelan, Leicester City’s Chief Executive, emphasized the importance of attracting “high-value partners” to invest in a competitive squad and enhance the fan experience.
About BC.Game
Founded in 2017, BC.Game is a community-based online cryptocurrency gaming platform that has experienced rapid growth. The company offers a wide range of casino games and supports multiple cryptocurrencies. BC.Game has previous experience in football sponsorships, having partnered with the Argentine Football Association.
Responsible Gambling Focus
Both parties have stressed their commitment to responsible gambling. BC.Game will incorporate dedicated messaging within its partner inventory to promote safe gaming practices. The platform already offers tools to help players maintain control and identify problem gambling behaviors.
Looking Ahead
As Leicester City prepares for its Premier League return, fans eagerly await the reveal of the new BC.Game-branded kits. The Foxes will kick off their 2024/25 campaign at home against Tottenham Hotspur on August 19, marking the beginning of this exciting new partnership in English football.This collaboration between BC.Game and Leicester City highlights the growing intersection of cryptocurrency, online gaming, and traditional sports sponsorships. It will be interesting to see how this partnership develops and potentially sets new trends in the world of football sponsorships.
